BRAVO café & bar – Design Identity
KW Institute for Contemporary Art has settled in an old margarine factory, which features the courtyard BRAVO café & bar, based on an idea of American artist Dan Graham and realized with the Architect Johanne Nalbach, opening in September 1999.
The composition, hastily sketched by the artist and faxed to Berlin, is a work of art in itself, knowing how to confuse, distract and delight the senses with distorted, mirrored, refracted images.
We carefully corresponded all visual communication design to the interieur concept by SUPERSUPPLY, playing with mirroring effects, unusual typeface and aligned colours and developed website and social media presence. Our approach was to create a subtle simplicity leaving room for the extraordinary setting with paying tribute to the iconic café that, just like KW, has become an institution on the Berlin art scene.
Client: Supersupply
Berlin, 2020
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BRAVO café & bar – Design Identity
KW Institute for Contemporary Art has settled in an old margarine factory, which features the courtyard BRAVO café & bar, based on an idea of American artist Dan Graham and realized with the Architect Johanne Nalbach, opening in September 1999.
The composition, hastily sketched by the artist and faxed to Berlin, is a work of art in itself, knowing how to confuse, distract and delight the senses with distorted, mirrored, refracted images.
We carefully corresponded all visual communication design to the interieur concept by SUPERSUPPLY, playing with mirroring effects, unusual typeface and aligned colours and developed website and social media presence. Our approach was to create a subtle simplicity leaving room for the extraordinary setting with paying tribute to the iconic café that, just like KW, has become an institution on the Berlin art scene.
Client: Supersupply
Berlin, 2020
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BRAVO café & bar – Design Identity
KW Institute for Contemporary Art has settled in an old margarine factory, which features the courtyard BRAVO café & bar, based on an idea of American artist Dan Graham and realized with the Architect Johanne Nalbach, opening in September 1999.
The composition, hastily sketched by the artist and faxed to Berlin, is a work of art in itself, knowing how to confuse, distract and delight the senses with distorted, mirrored, refracted images.
We carefully corresponded all visual communication design to the interieur concept by SUPERSUPPLY, playing with mirroring effects, unusual typeface and aligned colours and developed website and social media presence. Our approach was to create a subtle simplicity leaving room for the extraordinary setting with paying tribute to the iconic café that, just like KW, has become an institution on the Berlin art scene.
Client: Supersupply
Berlin, 2020
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A journey without GPS – captured by Ellen Goebel & photographer Ina Schoof
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A journey without GPS – captured by Ellen Goebel & photographer Ina Schoof
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A journey without GPS – captured by Ellen Goebel & photographer Ina Schoof
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A journey without GPS – captured by Ellen Goebel & photographer Ina Schoof
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A journey without GPS – captured by Ellen Goebel & photographer Ina Schoof
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„Liberté & Facilité“ – CARDIN Relaunch
In 2021, OFFICINA developed a new Brand Identity Design for PIERRE CARDIN. Our aim was to create a design language mirroring the French heritage of the brand, as well as reflecting a new expression of „Liberté & Facilité“ in its visual communication. Therefore, we slightly modified the logo, distinguished the brand icon and selected a new lead typeface and color scheme.
In revising and reinventing the creative message in the visual design, we dissected the brands appearance to its customers as a whole, identified essentials, set focus topics and refined their narratives.
In our concept, we outlined how to sharpen the architecture of brand communication across all channels – from brand identity design to product labeling and in the webshop. We delivered a concept sketch for an evolved brand experience through a 360 degree communication strategy with high density and clarity.
CARDIN Relaunch
Strategy & Visual Communication
Brand Identity Design
ECOM Redesign
Labeling Redesign
Client: Ahlers GmbH, 2021/2022
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„Liberté & Facilité“ – CARDIN Relaunch
In 2021, OFFICINA developed a new Brand Identity Design for PIERRE CARDIN. Our aim was to create a design language mirroring the French heritage of the brand, as well as reflecting a new expression of „Liberté & Facilité“ in its visual communication. Therefore, we slightly modified the logo, distinguished the brand icon and selected a new lead typeface and color scheme.
In revising and reinventing the creative message in the visual design, we dissected the brands appearance to its customers as a whole, identified essentials, set focus topics and refined their narratives.
In our concept, we outlined how to sharpen the architecture of brand communication across all channels – from brand identity design to product labeling and in the webshop. We delivered a concept sketch for an evolved brand experience through a 360 degree communication strategy with high density and clarity.
CARDIN Relaunch
Strategy & Visual Communication
Brand Identity Design
ECOM Redesign
Labeling Redesign
Client: Ahlers GmbH, 2021/2022
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„Liberté & Facilité“ – CARDIN Relaunch
In 2021, OFFICINA developed a new Brand Identity Design for PIERRE CARDIN. Our aim was to create a design language mirroring the French heritage of the brand, as well as reflecting a new expression of „Liberté & Facilité“ in its visual communication. Therefore, we slightly modified the logo, distinguished the brand icon and selected a new lead typeface and color scheme.
In revising and reinventing the creative message in the visual design, we dissected the brands appearance to its customers as a whole, identified essentials, set focus topics and refined their narratives.
In our concept, we outlined how to sharpen the architecture of brand communication across all channels – from brand identity design to product labeling and in the webshop. We delivered a concept sketch for an evolved brand experience through a 360 degree communication strategy with high density and clarity.
CARDIN Relaunch
Strategy & Visual Communication
Brand Identity Design
ECOM Redesign
Labeling Redesign
Client: Ahlers GmbH, 2021/2022
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„Liberté & Facilité“ – CARDIN Relaunch
In 2021, OFFICINA developed a new Brand Identity Design for PIERRE CARDIN. Our aim was to create a design language mirroring the French heritage of the brand, as well as reflecting a new expression of „Liberté & Facilité“ in its visual communication. Therefore, we slightly modified the logo, distinguished the brand icon and selected a new lead typeface and color scheme.
In revising and reinventing the creative message in the visual design, we dissected the brands appearance to its customers as a whole, identified essentials, set focus topics and refined their narratives.
In our concept, we outlined how to sharpen the architecture of brand communication across all channels – from brand identity design to product labeling and in the webshop. We delivered a concept sketch for an evolved brand experience through a 360 degree communication strategy with high density and clarity.
CARDIN Relaunch
Strategy & Visual Communication
Brand Identity Design
ECOM Redesign
Labeling Redesign
Client: Ahlers GmbH, 2021/2022
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„Liberté & Facilité“ – CARDIN Relaunch
In 2021, OFFICINA developed a new Brand Identity Design for PIERRE CARDIN. Our aim was to create a design language mirroring the French heritage of the brand, as well as reflecting a new expression of „Liberté & Facilité“ in its visual communication. Therefore, we slightly modified the logo, distinguished the brand icon and selected a new lead typeface and color scheme.
In revising and reinventing the creative message in the visual design, we dissected the brands appearance to its customers as a whole, identified essentials, set focus topics and refined their narratives.
In our concept, we outlined how to sharpen the architecture of brand communication across all channels – from brand identity design to product labeling and in the webshop. We delivered a concept sketch for an evolved brand experience through a 360 degree communication strategy with high density and clarity.
CARDIN Relaunch
Strategy & Visual Communication
Brand Identity Design
ECOM Redesign
Labeling Redesign
Client: Ahlers GmbH, 2021/2022
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Marc O’Polo Labeling – Concept & Art Direction
In 2019 we evolved the Labeling Design of Marc O’Polo.
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Art Direction for KEWEKŌ natural skincare
As creative consultant Denise directs the visual identity for London-based brand Kewekō Skincare, working in close collaboration with the client, international renowned Make-Up artist Kerstin Weller.
Every aspect of Kewekō´s line of natural products is well-considered, from the elegant, sustainable glass packaging to the organic ingredients. All of the packaging is biodegradable and can be easily recycled from the glass to the cardboards and papers.
Denise provided graphic and consultancy services for the female run company as well as brand identity, packaging, content creation, design and e-marketing solutions.
A play with shadow and light. Captured by Denise Amann, Nora Erdle & photographer Stefan Milev, Stuttgart, 2019
Client: Kerstin Weller
London, 2019
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Art Direction for KEWEKŌ natural skincare
As creative consultant Denise directs the visual identity for London-based brand Kewekō Skincare, working in close collaboration with the client, international renowned Make-Up artist Kerstin Weller.
Every aspect of Kewekō´s line of natural products is well-considered, from the elegant, sustainable glass packaging to the organic ingredients. All of the packaging is biodegradable and can be easily recycled from the glass to the cardboards and papers.
Denise provided graphic and consultancy services for the female run company as well as brand identity, packaging, content creation, design and e-marketing solutions.
A play with shadow and light. Captured by Denise Amann, Nora Erdle & photographer Stefan Milev, Stuttgart, 2019
Client: Kerstin Weller
London, 2019
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Art Direction for KEWEKŌ natural skincare
As creative consultant Denise directs the visual identity for London-based brand Kewekō Skincare, working in close collaboration with the client, international renowned Make-Up artist Kerstin Weller.
Every aspect of Kewekō´s line of natural products is well-considered, from the elegant, sustainable glass packaging to the organic ingredients. All of the packaging is biodegradable and can be easily recycled from the glass to the cardboards and papers.
Denise provided graphic and consultancy services for the female run company as well as brand identity, packaging, content creation, design and e-marketing solutions.
A play with shadow and light. Captured by Denise Amann, Nora Erdle & photographer Stefan Milev, Stuttgart, 2019
Client: Kerstin Weller
London, 2019
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Art Direction for KEWEKŌ natural skincare
As creative consultant Denise directs the visual identity for London-based brand Kewekō Skincare, working in close collaboration with the client, international renowned Make-Up artist Kerstin Weller.
Every aspect of Kewekō´s line of natural products is well-considered, from the elegant, sustainable glass packaging to the organic ingredients. All of the packaging is biodegradable and can be easily recycled from the glass to the cardboards and papers.
Denise provided graphic and consultancy services for the female run company as well as brand identity, packaging, content creation, design and e-marketing solutions.
A play with shadow and light. Captured by Denise Amann, Nora Erdle & photographer Stefan Milev, Stuttgart, 2019
Client: Kerstin Weller
London, 2019
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Art Direction of VOW magazine issue #1 THIS MUST BE THE PLACE
Denise is founder, editor and art director of the independent thematic publication VOW Magazine. VOW is dealing with the subject of places and personal getaways, building islands within everyday life and ephemeral escapes from time and space, featuring critical and thoughtful essays, images, illustrations and reflections on subjects that impact us.
Berlin, since 2013
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RONDO – Art Direction, Artist Catalog
Published in 2021, the catalog RONDO is a retrospective of artist Julio Rondo‘s work from 2016 to the present. RONDO has been released on occasion of the exhibition GOING SOUTH at Galerie Andreas Binder, Munich in 2021.
„For me, Julio Rondo‘s paintings are colour-architecure (...) He is preoccupied with colour space: not a two-dimensional imulated space – as is often found in the history of painting – but a space that can be experienced in real terms.“ Philipp Bollmann
Via Rondos choosen material: glass, the viewer is allowed to dive into the deep-set, earlier layers of paint and color. Further, Rondo‘s painting sharpens the viewer‘s eye to the technique of paint application itself and opens up deep spatial dimensions.
These characteristic elements of Rondos work guided the Art Work for the visual conception of RONDO. We picked the powerful vibration of his work and transferred it into a neon-colored title on the cover. The technical sophistication of the brushstrokes is accounted for with detail shots and close-ups.
„We can actually walk through his works spatially with our eyes and thoughts.“ Philipp Bollmann
Publisher: Distanz Verlag, Berlin
Client: Galerie Binder, Munich
Munich, 2021
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RONDO – Art Direction, Artist Catalog
Published in 2021, the catalog RONDO is a retrospective of artist Julio Rondo‘s work from 2016 to the present. RONDO has been released on occasion of the exhibition GOING SOUTH at Galerie Andreas Binder, Munich in 2021.
„For me, Julio Rondo‘s paintings are colour-architecure (...) He is preoccupied with colour space: not a two-dimensional imulated space – as is often found in the history of painting – but a space that can be experienced in real terms.“ Philipp Bollmann
Via Rondos choosen material: glass, the viewer is allowed to dive into the deep-set, earlier layers of paint and color. Further, Rondo‘s painting sharpens the viewer‘s eye to the technique of paint application itself and opens up deep spatial dimensions.
These characteristic elements of Rondos work guided the Art Work for the visual conception of RONDO. We picked the powerful vibration of his work and transferred it into a neon-colored title on the cover. The technical sophistication of the brushstrokes is accounted for with detail shots and close-ups.
„We can actually walk through his works spatially with our eyes and thoughts.“ Philipp Bollmann
Publisher: Distanz Verlag, Berlin
Client: Galerie Binder, Munich
Munich, 2021
#b3b3b3
RONDO – Art Direction, Artist Catalog
Published in 2021, the catalog RONDO is a retrospective of artist Julio Rondo‘s work from 2016 to the present. RONDO has been released on occasion of the exhibition GOING SOUTH at Galerie Andreas Binder, Munich in 2021.
„For me, Julio Rondo‘s paintings are colour-architecure (...) He is preoccupied with colour space: not a two-dimensional imulated space – as is often found in the history of painting – but a space that can be experienced in real terms.“ Philipp Bollmann
Via Rondos choosen material: glass, the viewer is allowed to dive into the deep-set, earlier layers of paint and color. Further, Rondo‘s painting sharpens the viewer‘s eye to the technique of paint application itself and opens up deep spatial dimensions.
These characteristic elements of Rondos work guided the Art Work for the visual conception of RONDO. We picked the powerful vibration of his work and transferred it into a neon-colored title on the cover. The technical sophistication of the brushstrokes is accounted for with detail shots and close-ups.
„We can actually walk through his works spatially with our eyes and thoughts.“ Philipp Bollmann
Publisher: Distanz Verlag, Berlin
Client: Galerie Binder, Munich
Munich, 2021
#b3b3b3
Art Direction of VOW magazine issue #2 UTOPIA
Denise is founder, editor and art director of the independent thematic publication VOW Magazine. VOW is dealing with the subject of places and personal getaways, building islands within everyday life and ephemeral escapes from time and space, featuring critical and thoughtful essays, images, illustrations and reflections on subjects that impact us.
Berlin, since 2013
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A journey without GPS – captured by Ellen Goebel & photographer Ina Schoof
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A journey without GPS – captured by Ellen Goebel & photographer Ina Schoof
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A journey without GPS – captured by Ellen Goebel & photographer Ina Schoof
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A journey without GPS – captured by Ellen Goebel & photographer Ina Schoof
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A journey without GPS – captured by Ellen Goebel & photographer Ina Schoof
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FOR FREE an intervention by artist Daniel Man - Art Direction, Exhibition Catalog
The exhibition project “FOR FREE” (artists are not working FOR FREE) was initiated by British artist Daniel Man. The exhibition is to be read as a reaction to the conditions of art and culture professionals, which have been exacerbated by the pandemic. The concept of the show refers to democracy in general and solidarity among artists especially. The works of the 100 participating artists were shown in a non-hierarchical manner, every artist was given the same space. The project stands symbolically for the cohesion within the artist scene and for the attempt at a collective artistic inventory to overcome the pandemic. All commissions were fairly split in exact equal parts among all participating artists.
Ellen took Man´s attempt and translated the idea of non-hierarchy into the catalog format. One artist follows one another, same in size and in representation. The narrative order of the artworks was transferred from the exhibition rooms to paper. The typography of the catalog is also restrained. The idea of an equally open stage for art that has been pushed into the background by economic factors should by thus visually be made clear.
Publisher: Galerie Binder, Munich
Client: Galerie Binder, Munich
Munich, 2021
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Art Direction for KEWEKŌ, natural skincare
As creative consultant Denise directs the visual identity for London-based brand Kewekō natural skincare, working in close collaboration with the client, international renowned Make-Up artist Kerstin Weller.
Every aspect of Kewekō´s line of natural products is well-considered, from the elegant, sustainable glass packaging to the organic ingredients. All of the packaging is biodegradable and can be easily recycled from the glass to the cardboards and papers.
Denise provided graphic and consultancy services as well as brand identity, packaging, content creation, design and e-marketing solutions.
Client: Kerstin Weller
London, 2019
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